Malavika Mohanan

New Balance, the global brand known for its craftsmanship and innovation, today announced the opening of its second store in Chennai at Express Avenue Mall. The launch marks a meaningful step forward in the brand’s India journey and reinforces the brand’s focus on creating authentic retail experiences rooted in movement, culture, and design. The opening saw Chennai’s popular voices from culture, fashion, and fitness come together to experience New Balance’s evolving retail vision—one that moves beyond conventional shopping to create spaces where performance and lifestyle coexist naturally. Actress Malavika Mohanan also joined the celebration, adding to a moment that brought together the city’s evolving cultural community. From everyday essentials to design-forward icons, the store brings together heritage craftsmanship and modern innovation under one roof. The launch momentum continued into the following morning with a New Balance community run, bringing together more than 100 runners from across the city at Express Avenue Mall. The run reflected a strong sense of community building and shared purpose that remains central to the New Balance’s ethos, with participants also experiencing newly launched 1080 v15. Radeshwer Davar, Country Manager, New Balance India, said: “The response to New Balance in India over the past couple of years has been extremely encouraging. We’ve increased our retail footprint in the last 2 years and are on track to accelerate that growth further in 2026. Southern India has been a key driver of this momentum, with our presence in the region doubling in the last 6 months. Chennai continues to stand out for its deep appreciation of quality, performance, and design, and our new store at Express Avenue allows us to of er a more elevated, community-driven experience to the people of Chennai.” Malavika Mohanan added: “It’s always special to be back home in a city that carries such incredible energy. New Balance represents individuality and movement in a very authentic way - staying true to its identity while blending sport and culture seamlessly. I’ve been a huge fan of the brand and seeing that philosophy come alive in this new store at Express Avenue makes the launch especially meaningful.” The New Balance store at Express Avenue Mall has opened on the first floor, offering a refined retail experience shaped by performance, culture, and community.

Malavika Mohanan

New Balance Expands Chennai Footprint with new store at Express Avenue