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Nova Life Space Pvt Ltd (NOVA), one of the most admired real estate developers in South India, has partnered with Ajith Kumar Racing (AKR), India’s most dynamic endurance motorsport team. Through this collaboration, Nova was an official sponsor for Team Ajith Kumar Racing in the Crevantic Middle East and Asian Le Mans championships. The association reflects NOVA’s ongoing commitment to supporting Indian sporting initiatives and performance-led platforms that represent discipline, precision, and long-term excellence. The partnership will see the NOVA brand integrated withAjith Kumar Racing in these endurance racing engagements. Commenting on the association, Mr. Sendhil Kumar, Managing Director, Nova Life Space Pvt Ltd (NOVA), said, “This partnership with Ajith Kumar Racing reflects our ‘Driven by Passion’ philosophy and our commitment to supporting high-performance platforms that represent India on global stages. Endurance racing demands precision, consistency, and long-term discipline, values that define how we design and deliver every NOVA development. Through this association, we are proud to support a team that is strengthening India’s presence in international motorsport while reinforcing our focus on quality-led growth.” Founded in 2024 by Padma Bhushan awardee, actor and racer Ajith Kumar, Ajith Kumar Racing competes in international endurance racing formats. In its debut season at the 2025 Creventic 24H European Endurance Championship, the team secured a podium finish, marking an early milestone in its competitive journey. The team continues to participate in global endurance racing events with the objective of building India’s presence in international motorsport. NOVA develops plotted communities, villas, and residential projects in Chennai, Trichy, Tirunelveli, Coimbatore, Tanjore and across South India, and with a focus on design-led planning, execution discipline, and long-term customer value.

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NOVA Partners With Ajith Kumar Racing (AKR)