TATA STARBUCKS

Following a strong nationwide response to the Protein Cold Foam collaboration launched earlier this year, TATA Starbucks and SuperYou are introducing a new lineup of protein-powered beverages. Headlining the expansion is a signature Starbucks, the Brown Sugar Cinnamon Oat Iced Shaken Espresso, topped with SuperYou’s Vanilla Protein Cold Foam. Inspired by Ranveer’s own coffee ritual, the beverage combines a bold hand-shaken espresso with notes of brown sugar and cinnamon, finished with a creamy SuperYou Pro vanilla protein cold foam. The new SuperYou + Starbucks menu launch saw Ranveer Singh step behind the counter to experience this signature beverage himself, as fans gathered in excitement. The day was all about India’s coffee and protein culture colliding, aptly described by Ranveer Singh as “a blockbuster in a glass”. Ranveer Singh, Co-founder, SuperYou, said, “Coffee has always been more than just a beverage for me, it’s been a ritual. Starbucks signature Iced Shaken Espresso is bold, smooth, and full of character, and adding SuperYou’s vanilla protein cold foam is the perfect upgrade. I’m excited for people across the country to try it, customize it, and make it their own.” Adrit Mishra, COO, TATA Starbucks, said, “The response to Protein Cold Foam across Starbucks stores in India has been incredibly encouraging, reflecting a growing shift toward everyday choices that feel both accessible and personalized. Through our partnership with SuperYou and Ranveer Singh, we’re enabling small, intentional upgrades to daily coffee rituals, allowing customers to shape their Starbucks experience in ways that feel relevant and effortless. Expanding this collaboration allows us to continue innovating at the intersection of taste, customization, and evolving lifestyle preferences, while offering customers even more ways to customize the beverages they know and love.” Commenting on the launch, Nikunj Biyani, Co-Founder, SuperYou, said, “Early on, we saw that when protein is added to something as habitual as coffee, it becomes far easier for people to adopt it. We’re excited for this on-going journey with Starbucks, on adding even more choices on how people have their protein every day. My favorite is the mango protein foam!” The SuperYou + Starbucks menu is available across 500+ Starbucks outlets in India, at a store near you and online. Customers can continue customising their favourite cold beverages with SuperYou Pro Protein Cold Foam flavours, including Vanilla, Chocolate, and the new Mango Cold Foam, adding 11g to 18g of protein. Just in time for summer, customers can also try the refreshing Mango Frappuccino Protein Cold Foam across Starbucks stores in India.

TATA STARBUCKS

Superyou’s Co-Founder Ranveer Singh Unveils The Signature Protein Coffee with TATA STARBUCKS