Led by Amazon and Flipkart, e-tailers in India achieved a record of $3 billion (nearly Rs 19,000 crore) of Gross Merchandise Value (GMV) in the first six days of the festive sale from September 29-October 4, a new report said on Tuesday.
Walmart-owned Flipkart and Amazon dominated 90 percent of the market share during the six-day sale event, said Bengaluru-based research firm RedSeer Consultancy.
Given the momentum seen in the first edition of the festive sale, the entire month of October is expected to generate up to $6 billion (Rs 39,000 crore) in online sales, almost shared by Amazon and Flipkart.