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Pulkit Steels today announced its partnership with Chennai Super Kings as the Strength Sponsor for the 2026 and 2027 seasons, marking the company’s entry into one of the most visible sporting platforms in the country. The collaboration is expected to give Pulkit Steels a strong platform for brand visibility during tournaments, which continues to be one of the most widely viewed sporting leagues globally, attracting millions of viewers and fans across digital and broadcast platforms. The association will see Pulkit Steels integrated into the Chennai Super Kings ecosystem through a series of branding and communication deliverables linked to the upcoming seasons, allowing the brand to leverage the franchise’s strong national fan base and extensive broadcast reach. With the matches continuing to command massive viewership and engagement across television and digital platforms, the partnership offers Pulkit Steels an opportunity to strengthen brand recall while connecting with cricket audiences across multiple markets. For Pulkit Steels, the collaboration represents a strategic step in strengthening its brand presence while aligning itself with a franchise that has built a legacy of consistency, resilience and performance in one of the world’s most competitive cricket leagues. Over the years, this cricket format has evolved into a powerful platform for brand storytelling, enabling companies to engage with consumers through the cultural energy and nationwide following of the sport. Speaking on the occasion, Mr Vinod Garg, Chairman, Pulkit Steels, said the association reflects the company’s commitment to strength, reliability and long-term performance. “Chennai Super Kings represent consistency, resilience and the ability to perform under pressure. These qualities strongly resonate with the values that define Pulkit Steels as a brand. Our association with CSK as Strength Sponsor for the 2026 and 2027 season allows us to take this message to a national audience through one of the most powerful sporting platforms in the country.” He added that the partnership is expected to play an important role in strengthening Pulkit’s engagement with stakeholders across markets where the brand continues to expand. “For Pulkit Steels, strength is not just a characteristic of steel but a promise of reliability and performance. Associating with a franchise like Chennai Super Kings allows us to communicate that promise to millions of fans while reinforcing our presence in key growth markets.” Welcoming the partnership, Mr. KS Viswanathan, Chief Executive Officer, Chennai Super Kings, said the franchise continues to collaborate with brands that share a commitment to strength and performance. “Chennai Super Kings has always believed in building partnerships that reflect endurance, performance and trust. We are pleased to welcome Pulkit Steels as the Strength Sponsor for the next 2 editionsand look forward to working together during the upcoming seasons.” The partnership brings together a growing steel brand and one of the most successful franchises in the history of the league, with both organisations emphasising values of strength, consistency and performance. As this year’s season approaches, the association is expected to give Pulkit Steels strong brand visibility while reinforcing its positioning as a brand built on strength and reliability.