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Tamil Nadu has long been known for personality-driven politics. In the past, powerful leaders like M.G. Ramachandran (MGR), M. Karunanidhi and J. Jayalalithaa dominated the political landscape with their strong public image and loyal support base. Today, many feel the state does not have a similar “iconic personality” in active politics. Actor-turned-politician Vijay appears to be filling that gap. He has a strong screen presence, a massive fan following and a larger-than-life image. Many of his fans treat him like a hero both on and off screen. His limited public appearances have only increased curiosity and interest around him. His party, Tamilaga Vettri Kazhagam (TVK), is barely two years old. Even though Vijay has said he wants to be a “jana nayagan” (people’s leader), he rarely appears in public. Still, the party has managed to create nervousness among established political players in Tamil Nadu, especially with elections approaching. TVK has emerged as an unexpected force in the state’s politics. Traditional parties, political analysts and election strategists are finding it difficult to measure how much impact Vijay’s party will have in the upcoming polls. One major reason is that TVK is still an “unknown factor.” As a new party, it has no previous election results to study, no long political history and no fixed public perception. This makes it hard for rivals to predict its strength. Because of this uncertainty, TVK’s entry has changed political calculations in the state. Whether it will convert Vijay’s popularity into votes remains to be seen, but for now, his party has clearly added a new dimension to Tamil Nadu’s political battle.