KK Surveys & Strategies – Chennaionline

Parawheel, a tech-driven political intelligence research and election forecasting firm powered by KK Surveys & Strategies Pvt Ltd, has entered the Tamil Nadu political research landscape with a large-scale booth-level scientific opinion survey across all 234 Assembly constituencies in the state. Based on the survey conducted to date, covering over 70 lakh voters, the organisation’s preliminary findings project DMK with a 41.5% vote share, AIADMK with 36.2%, and TVK emerging as the third major political force with 13.6%, according to the current assessment. Specialising in voter behaviour analysis, booth-level field research, and data-driven political intelligence, Parawheel has conducted large-scale opinion surveys across Tamil Nadu with a minimum sample size of around 30,000 respondents per constituency. Based on its preliminary election assessment and current survey findings, Parawheel’s early electoral projections indicate DMK at 41.5%, AIADMK at 36.2%, TVK at 13.6%, and NTK at 7.9% vote share in the upcoming election scenario in the state. In Chennai, Parawheel’s survey findings indicate that TVK shows significant strength across several constituencies, emerging as the second strongest political force after DMK in many parts of the city. The data suggests that while DMK continues to hold the leading position in most constituencies, TVK has been gaining notable traction, particularly among youth and first-time voters, positioning it ahead of other parties in several urban segments of the Chennai region. Speaking at the press conference, Mr Kiran Kondetti, CEO, Parawheel said, “Our research is focussed on voter sentiment studies across key regions including Chennai, Coimbatore, the Delta districts, and Southern, Northern, and Western Tamil Nadu, along with detailed analysis of caste coalitions, governance perception, and anti-incumbency trends. Our study examines the role of first-time voters, women voters, and swing constituencies in shaping electoral outcomes. A special area of analysis was done for TVK–Vijay factor, studying the transition of fan bases into voters, youth mobilisation, and its potential impact on the vote share of major parties such as DMK and AIADMK”. “We have extended the war room model that is traditionally limited to party headquarters, to individual candidates through our ‘One Candidate – One War Room’ initiative. Under this model, we will provide dedicated campaign war rooms across all 234 Assembly constituencies in Tamil Nadu. These war rooms will deliver real-time voter data, booth analytics, and campaign strategy support to every registered candidate throughout the election period. Also, as part of our constituency-level political intelligence services, Parawheel can provide candidates with a database of a minimum of 5,000 neutral voters in each constituency. This will help candidates better understand swing voter segments and design targeted outreach strategies during election campaigns,” he added. Furthermore, "At Parawheel, we have strong confidence in the credibility and accuracy of our research and data. If the projections or data provided to candidates are found to be inaccurate, or if there is a variation of more than 1% in the projections or data shared, the full amount paid by candidates who purchase the data will be refunded. This reflects our organisation’s commitment to transparency, reliability, and confidence in the scientific methodology behind our research", he said. From Andhra Pradesh to Maharashtra- Parawheel’s Proven Accuracy in Major Election Predictions In the 2019 Andhra Pradesh Assembly Elections, Parawheel accurately forecast electoral trends ahead of the results. In the 2024 Andhra Pradesh Assembly Elections, it precisely predicted the sweeping victory of the TDP–Jana Sena–BJP alliance at a time when several national pollsters failed to capture the trend. Parawheel also delivered accurate political trend analysis ahead of the final results in the 2024 Maharashtra Assembly Elections, further strengthening its reputation for reliable election research and forecasting.