Wagg n Dine launches cloud kitchen for pets

Wagg n Dine, a cloud kitchen focused on preparing fresh, human-grade meals for pets, was launched in Chennai at Taj Connemara. The brand offers freshly cooked, human-grade meals for dogs, prepared using natural ingredients and delivered to customers’ doorsteps as an alternative to conventional processed pet food. The pet care industry in India is growing at a healthy rate of over 20% and specifically the pet cloud kitchen industry is booming, driven by premiumization and humanization of pet food.The launch comes at a time when pet ownership is rising in urban India, with a growing number of pet owners paying closer attention to nutrition and showing a preference for fresh, minimally processed food options. Wagg n Dine operates as a cloud kitchen for pets, preparing meals daily in a dedicated human-grade kitchen using fresh chicken, clean RO water and carefully sourced ingredients. The service focuses on delivering fresh, ready-to-serve meals for dogs directly to pet owners, ensuring convenience along with quality. Speaking at the launch, Manivannan, Founder of Wagg n Dine, said, “India’s pet care landscape is undergoing a fundamental shift, from just ‘feeding pets’ to ‘nourishing family members’. With the pet food market projected to grow at over 6–8% annually and premium segments expanding upwards of 20%, we are seeing a clear consumer pivot towards fresh, human-grade nutrition. At Waggs N Dine, we believe the next wave of growth will be led by cloud kitchens for pets, bringing convenience, customization, and clean-label meals to urban pet parents in cities like Chennai, where the demand for quality pet nutrition is rising rapidly.” The idea for Wagg n Dine was born from a simple but personal realisation. While we are mindful about eating fresh, wholesome food ourselves, we often feed our pets processed meals every single day without questioning it. This contrast led the founders to rethink everyday pet food, resulting in Wagg n Dine, a cloud kitchen built to offer fresh, human-grade meals made with the same care and quality people expect for themselves. Culinary personality, Padma Shri awardee, Chef Damu, who also holds the Guiness World Record for the longest cooking marathon by an individual, addressed the gathering and said,“We are careful about what we eat every day, but we often overlook what we feed our pets. Wagg n Dine was started to address that gap by offering fresh, human-grade meals made with real ingredients. It is about bringing the same level of care to pet food that we expect for ourselves.” Before the public launch, the meals had been introduced among a test group of pet owners as part of an initial trial. The company said the response from both dogs and their owners was positive, helping refine the recipes and preparation process.