ChatGPT Traffic Declines While Google Gemini Gains Users

Web traffic to OpenAI’s ChatGPT has been falling in recent months, while Google’s Gemini has been gaining popularity, according to data from the analytics firm SimilarWeb.

The report shows that global visits to the ChatGPT website, including both desktop and mobile users, dropped by 9.6% in January compared to October 2025. This indicates that fewer people are visiting the site to use the AI chatbot than a few months ago.

In addition, average daily visits to ChatGPT have fallen by 22% over the past six weeks, showing a steady decline in regular user activity. Analysts suggest that this trend may be due to growing competition in the AI chatbot market.

While ChatGPT remains one of the most popular AI platforms in the world, other AI services like Google Gemini are attracting increasing numbers of users. Gemini has been receiving attention for its new features, user-friendly interface, and integration with Google’s ecosystem, which may be drawing some users away from ChatGPT.

Experts say that the AI industry is becoming highly competitive, and platforms need to continuously update their features to retain users. ChatGPT has strong brand recognition, but the rise of competitors like Gemini shows that user loyalty can shift quickly in the fast-moving world of AI.

This decline in ChatGPT traffic does not necessarily mean the platform is failing, but it does highlight that the AI chatbot market is evolving, and platforms must innovate to maintain their position.