Boons, banes of new revenue model for TN theatres

The Tamil Nadu Theatre and Multiplex Owners’ Association has announced a new revenue sharing model based on the market value of the male stars of Tamil film fraternity. The unprecedented move, if implemented, will be both a boon and a bane, feel industry experts.

According to the new model, theatre owners would share revenues based on the collections of a film across various centres, week by week.

While superstar Rajinikanth, Ajith and Vijay constitute tier 1 of the group, Suriya, Jayam Ravi, Dhanush, Simbu, Sivakarthikeyan and Vijay Sethupathi form the tier 2. The rest of the actors, including Kamal Haasan and Vikram, fall in the tier 3 group.

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