Hi-TechTechnology

Google testing shopping links under YouTube videos

In a bid to ramp up its online shopping business to compete with Amazon, Google is testing shopping links under YouTube videos.

The test feature displays product prices and recommendations under videos playing on the site, making it easier for viewers to buy them on Google.

The test advertisements first popped up under Nike videos and clicking on them redirected users to the Google Express marketplace to complete the purchase, The Information recently reported.

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