WWE launches own official TikTok channel

The World Wrestling Entertainment (WWE) has inked a partnership deal with Chinese short video making app TikTok”s owner ByteDance Technology. Under this partnership, the WWE will share moments from in-ring matches as well as backstage action via exclusive daily content on its TikTok channel.

To kick off the partnership, the WWE is making available entrance themes for more than 30 superstars and ”Hall of Famers”, including “Stone Cold” Steve Austin, The Undertaker, Ultimate Warrior, Becky Lynch, John Cena and Sasha Banks.

The themes and original entrance music will be integrated into TikTok”s content library joining music from top artists, like Lil Nas X, Mariah Carey, Lizzo, and emerging artists like Arizona Zervas.

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