Donald Trump says Audi to invest $4.2 billion in its first U.S. auto plant
US President Donald Trump has announced that German carmaker Audi plans to invest $4.2 billion to build its first manufacturing plant in the United States. The announcement was made on October 24, 2026, during a campaign rally ahead of the US midterm elections scheduled for November 3.
According to the announcement, the proposed factory would be located in Macon, Georgia, and is expected to create around 4,500 jobs. Construction is reportedly scheduled to begin next month, while vehicle production is expected to start in the early 2030s. The plant is projected to produce around 200,000 cars annually once it reaches its planned production capacity.
Audi, which is part of the German automotive group Volkswagen, is expected to use the investment to strengthen its presence in the North American market. The expansion would also support the company’s long-term plans to increase its manufacturing capacity and improve its position in the global automotive industry.
Volkswagen has been facing several challenges in recent years, including US import tariffs, growing competition from Chinese carmakers and weaker demand in parts of Europe. Expanding production in the United States could help the company respond to changing market conditions and reduce some of the difficulties associated with international trade.
Olaf Lies, head of Volkswagen’s German region, reportedly described the US expansion as an opportunity while also highlighting the potential benefits for Germany. However, Volkswagen has separately announced plans to reduce its workforce across its brands as part of efforts to control costs and improve business performance.
Trump has repeatedly argued that his trade policies are encouraging companies to manufacture more products in the United States. Since returning to office in January 2025, his administration has introduced tariffs on automobiles and other imported goods. These measures have placed pressure on international carmakers to reconsider their production and investment plans.
Several major automotive companies, including General Motors, Toyota and Ford, have also announced plans to expand or support manufacturing operations in the United States. Such investments can create jobs, support local suppliers and strengthen domestic production, although tariffs may also increase costs for manufacturers and consumers.
The timing of Audi’s reported investment is politically significant because it comes shortly before the midterm elections. Trump and Republican candidates are seeking to convince voters that their economic policies are benefiting American workers and businesses. Meanwhile, Democrats have criticised aspects of the administration’s trade policies and are hoping that concerns about prices and economic conditions will influence voters.
If confirmed and completed as described, Audi’s planned factory would represent a major investment in the US automotive sector. However, the project’s final timeline, production targets and employment figures will depend on the company’s implementation plans and future market conditions.
Editorial note: Verify the reported $4.2 billion investment, the proposed Macon location, Audi’s official confirmation and the statements attributed to Volkswagen executives before publication.