Despite President Joe Biden’s administration expressing national security concerns over TikTok and banning its use on federal devices, his 2024 campaign has launched an account on the platform. Biden himself and other administration members are not expected to join, with the account managed solely by campaign staff.
The move aims to engage with younger voters who are increasingly turning to non-traditional platforms. While TikTok’s owner ByteDance has faced warnings about data sharing with China, the campaign asserts taking advanced security measures without disclosing specifics.
This decision comes amid efforts to prioritize social media engagement and outreach to influencers to amplify the President’s message, signaling a strategic move to connect with diverse voter demographics.