PHOENIX MARKETCITY CHENNAI

Reliance Retail’s premium fashion and lifestyle brand AZORTE made waves in the South with the opening of its all-new store at Phoenix Marketcity, Chennai. Spanning an impressive 15,211 sq. ft., this new destination continued AZORTE’s vision of redefining fashion retail through technology, inclusivity, and contemporary style. To mark the grand opening, actor and youth icon Krithi Shetty inaugurated the AZORTE store and interacted with fans and shoppers, celebrating the city’s dynamic and fashion-forward spirit. AZORTE is India’s only fashion neostore, designed to blend global trends with local sensibilities. The store showcases an extensive curation across women’s wear, men’s wear, kids, and accessories, while embracing the brand’s core philosophy - “Your Safe Space” - a welcoming environment that encourages individuality and self-expression. The Chennai store features several next-gen retail innovations, including: • Smart Trial Rooms with contextual styling recommendations. • Interactive Digital Screens displaying the brand’s endless aisle offerings. • RFID & QR Code Technology for seamless inventory management and product discovery. • Self Check-In and Check-Out counters offering an agile, frictionless shopping experience. Krithi Shetty, known for her effortless style and vibrant personality, inaugurated the store on October 18, interacted with fans, explored the collection, and celebrated AZORTE’s arrival in Chennai. With the opening of its Phoenix Marketcity stores in Mumbai and Chennai, AZORTE now operates 43 stores across India, continuing its mission to deliver immersive, tech-driven, and fashion-forward retail experiences across major metros. Commenting on the milestone, Dhaval Doshi, Head of Marketing, AZORTE, said, “Chennai’s vibrant energy and evolving fashion landscape made it the perfect city for AZORTE’s next chapter. This store was designed to give customers more than just products; it was an experience that blended fashion, technology, and individuality seamlessly.”