According to Jeff Pu of Haitong International Tech Research, the highly anticipated iPhone 15 series is expected to commence mass production in August. This news comes as Apple aims to build approximately 84 million units for the second half of 2023, representing a 12% increase compared to the iPhone 14 builds in the previous year.
With the production timeline on track, Apple enthusiasts can look forward to the new iPhone models hitting the market in the near future. Additionally, Pu’s analysis suggests that Apple may implement price increases for the Pro Max model, indicating a potential adjustment in pricing strategy for the upcoming flagship device.
As the iPhone 15 enters mass production, it is expected to bring significant advancements and features, further enhancing the user experience and driving consumer excitement. Apple continues to innovate and cater to the evolving demands of its user base, ensuring its position as a key player in the global smartphone market.