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Amway launches #EatHardEatSmart campaign

Amway launches #EatHardEatSmart campaign to encourage a regular balanced diet

Chennai, 18 March 2019: Amway India, the country’s largest direct selling FMCG company, has launched #EatHardEatSmart campaign to promote and support the benefits of balanced nutritional intake for a healthy lifestyle.

Based on the concept of right and optimum nutrition, the #EatHardEatSmart campaign focuses on addressing the nutritional gaps that may arise since the regular diet may not be a balanced one. The resulting shortage in required amount of daily nutrition by the body can be managed through appropriate supplementation.

Owing to changes in lifestyle and eating habits over the past few years, the nutritional gap has widened which might adversely affect the health and wellbeing of people. In line with its philosophy of helping people live better lives, Amway is strengthening its efforts to create awareness regarding proper nutritional intake and its positive impact on leading a healthy lifestyle. As a part of the #EatHardEatSmart campaign, the company will be launching a series of initiatives to further educate Amway direct sellers and consumers on the need of the daily requirement of nutrition in their regular diet.

Launching the campaign, Mr. Sundip Shah, Chief Marketing Office, Amway India, said, “Eating a healthy and balanced diet every day is key to optimal health. However, considering the realities of today’s fast paced life and the irregular eating habits that have impacted the nutritional intake among Indians, I believe nutritional supplements along with regular diets can go a long way in improving the health of our nation. According to various researches done over the years, 9 out of 10 Indians are protein deficient in their diets. Your regular diet may not contain the adequate amount of nutrition required daily. With this campaign, we are creating an awareness on the importance of protein, essential nutrients, vitamins, minerals and omega-3 in regular diet.”  “Amway has been leading not only the protein dietary supplement segment but also the vitamin and dietary supplements market in India” he added.

Commenting on the campaign, Ajay Khanna, Category Head, Nutrition and Wellness, Amway India, said, “At Amway, we believe in promoting good health and wellness for all. A nutritious, healthy and balanced diet along with physical activity is the foundation of good health. We are excited to launch #EatHardEatSmart campaign which creates an awareness on the importance of protein, essential nutrients vitamins, minerals and omega -3 in your regular diet. The initiative is also aligned with our continued focus on enhancing the lives of our consumers.”

Offering protein, essential vitamins and minerals, Amway’s Nutrilite has a strong legacy of more than 80 years of pioneering and perfecting the approach to supplementation. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand[2]. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand.

*Mahajan M (2015). Protein Consumption in Diet of Adult Indians. Indian Medical Gazette- April 2015
**A Survey conducted by the Indian Council for Research on International Economic Relations (ICRIER), published in Livemint on 6th Feb 2016; 5 servings of fruits & vegetables every day is recommended for healthy diet at National Health Portal of India.
***Mani I and Kurpad A V (2016). Fats & fatty acids in Indian diets: Time for serious introspection. Indian J Med Res. 2016 Oct; 144(4): 507–514. PMID: 28256458; Pella D, Dubnov G, Singh RB, Sharma R, Berry EM, Manor O. Effects of an IndoMediterranean diet on the omega-6/omega-3 ratio in patients at high risk of coronary artery disease: the Indian paradox. World Rev Nutr Diet 2003;92:74-80]. #Omega-3 Fatty Acids, Fact Sheet for Health Professionals issued by National Institute of Health, Office of Dietary Supplements (ODS), accessed online from on 26th Dec 2018.

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