Vijay’s Om Sakthi vs Udhayanidhi’s Om Kali: TVK-DMK slogan war in Tamil Nadu

A new slogan exchange between Tamilaga Vettri Kazhagam (TVK) leader Vijay and DMK leader Udhayanidhi Stalin has added another dimension to the growing political competition in Tamil Nadu.

Udhayanidhi Stalin has reportedly asked DMK cadres to respond to Vijay’s “Om Sakthi, Parasakthi” slogan with the chant “Om Kali”. The call has become part of a broader exchange of political slogans between supporters of the two parties.

Vijay’s “Om Sakthi, Parasakthi” slogan has attracted attention during his recent political activities. The phrase has been used by TVK supporters at public programmes and party events, giving it a visible place in the party’s campaign messaging.

In response, Udhayanidhi has sought to mobilise DMK supporters around the “Om Kali” chant. The slogan is being presented as a counter to the phrase associated with Vijay and TVK.

The exchange reflects the increasingly competitive political environment in Tamil Nadu, where TVK is seeking to expand its organisation and establish itself as a major political force, while the DMK continues to strengthen its existing party network.

Political slogans and chants have traditionally played an important role in Tamil Nadu politics. Parties use them at rallies and public meetings to build enthusiasm among cadres, communicate political messages and create easily recognisable campaign identities.

The latest “Om Sakthi” versus “Om Kali” exchange therefore goes beyond the words themselves and highlights the growing rivalry between TVK and DMK. Supporters on both sides are using public events and social media to amplify their respective messages.

As Tamil Nadu’s political activity increases, such slogan-based exchanges are likely to remain a visible part of the competition between the two parties. The significance of the slogans, however, depends on how the respective parties and their supporters use and interpret them during their political campaigns.