Facebook unveils the new logo to differentiate it from its apps

Facebook has unveiled a new logo that will differentiate it as a parent company from main apps like Facebook, Instagram, WhatsApp, and more.

The new company logo will further distinguish the company from the main social media Facebook app, which will keep its own branding.

“The new branding was designed for clarity, and uses custom typography and capitalization to create a visual distinction between the company and app,” Antonio Lucio, Chief Marketing Officer, said in a statement on Monday.

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