IVF Care and Support – Chennaionline

Pioneering a new era in Fertility Care, Prashanth Fertility, one of the leading fertility care providers in the city, today launched 'Prashanth Fertility at Home', a first-of-its-kind initiative designed to provide eligible IVF support services to patients at the comfort of their homes. Launched in a press conference in the city, in the presence of Chief Guest Actor Ms. KhushbuSundar along with Mr. Parthipan J, CEO, Prashanth Fertility, Dr. SamhithaMoturi, Director - Prashanth Group of Hospitals, the initiative aims to address a key challenge - continuity of IVF care. As many couples especially working couples face disruptions caused by missed appointments or treatment schedules in their IVF journey, which leads to multiple repeat in treatment cycles, Prashanth Fertility at Home will help reduce and make the fertility journey more convenient and accessible, while keeping patients under the supervision of their treating fertility specialists. As part of this initiative, Prashanth Fertility also introduced its dedicated Prashanth Fertility at Home team and a vehicle that will travel across Chennai, enabling couples to receive services such as injection support, eligible monitoring, follow-ups and treatment coordination without having to visit the fertility centre for every stage of their treatment. The hospital has also introduced a dedicated digital interface through the Prashanth Fertility app, enabling patients to conveniently schedule and manage their at-home fertility care services. Through the app, patients can book eligible services based on their treatment requirements, after which the dedicated Prashanth Fertility at Home team will visit them at their preferred location across Chennai. The initiative brings together technology and personalised care, enabling patients to access services such as injection support, eligible monitoring, follow-ups and treatment coordination at home, while remaining connected to their treating fertility specialists. Together, the app and the dedicated at-home care team are designed to make the IVF journey more seamless, accessible and convenient for couples. Commenting on the occasion, Dr. GeethaHaripriya, Chairman - Prashanth Group of Hospitals, said “When we first began our journey in fertility care, our vision was simple — to make it possible for more couples to experience the joy of parenthood. Over the years, fertility treatment has evolved tremendously, but one thing has remained constant: the need to make every step of this journey easier for the patient. With 'Prashanth Fertility at Home', we are taking fertility care beyond the walls of the hospital and closer to where patients are. This is not merely about convenience; it is about continuity, confidence and compassionate care. We believe the future of fertility care must be more accessible, more personalised and more connected to the patient, and this initiative is an important step in that direction.” Adding to this, Dr. SamhithaMoturi, Director - Prashanth Group of Hospitals, said “Fertility treatment is a journey where continuity can make a meaningful difference. The treatment itself can involve multiple appointments, medication schedules, monitoring and follow-ups, and for couples who are balancing work, family and other responsibilities, repeatedly travelling to a fertility centre can become an additional challenge. With infertility affecting a significant proportion of couples, we believe that improving access and reducing avoidable disruptions in the treatment journey can benefit a large number of patients. 'Prashanth Fertility at Home' has been conceived with this very objective — to take appropriate, clinically supervised aspects of care closer to the patient. By supporting patients with injection administration, eligible monitoring, follow-ups and treatment coordination at home, we hope to make it easier for couples to stay on track with their treatment while continuing to remain connected to their fertility specialists. Ultimately, this initiative is about removing some of the practical barriers around fertility care, so that patients can focus on what matters most — their journey towards parenthood.” Sharing her views, Actor Ms. KhushbuSundar, Chief Guest at the launch, said, “The journey to parenthood is deeply personal, and for couples undergoing fertility treatment, it can be an emotional and physically demanding experience. At a time when they need care, reassurance and support the most, making that journey simpler and more accessible can make a real difference. I am happy to be part of the launch of 'Prashanth Fertility at Home', an initiative that brings appropriate fertility care closer to couples and recognises that healthcare must evolve around the needs of the patient. I believe initiatives like this not only make treatment more convenient, but also give couples greater confidence and comfort as they navigate one of the most important journeys of their lives.” Infertility is emerging as a significant reproductive health concern in India, with the Government of India acknowledging that it affects a substantial proportion of couples, while global estimates suggest that around one in six people experience infertility during their lifetime. Beyond the medical challenges, infertility can have a significant emotional, social and financial impact on couples, with fertility treatments often requiring multiple consultations, investigations, medications and monitoring over an extended period. As the need for fertility care continues to grow, there is a pressing need to make quality fertility services more accessible, affordable and convenient, while reducing the practical and logistical challenges that can make it difficult for couples to stay on course with treatment. Through the digital interface on the Prashanth Fertility app, patients can conveniently schedule appointments, manage follow-ups, access and maintain their medical records and treatment-related files, and stay connected with their care journey in one place. For more information on the services available under 'Prashanth Fertility at Home' and to understand eligibility and scheduling, patients can also contact the dedicated 24x7 toll free helpline number at 044 2888 2888. The service is currently available across Chennai, with the aim of making quality fertility care more accessible and convenient for couples through every step of their treatment journey.