Chennai 360

Airtel IQ Reach – India’s first-of-its-kind self-serve marketing communications platform

~ Enabling businesses to send personalized communications to pre-defined customer segments at affordable costs.

14 September 2023, Chennai: Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today, announced the launch of Airtel’s IQ Reach, a first-of-its-kind self-serve marketing communications platform that enables brands/ companies to drive targeted customer engagements through personalised communications. The intuitive platform especially enables emerging and small & medium businesses to make the most of their marketing investments as they engage with target customers in a cost-effective manner.

Available to enterprises on affordable prepaid pay-as-you-go plans, Airtel IQ Reach is a one-stop destination on which brands can plan and execute their marketing campaign with full control on the campaign execution. They have to simply log on to a single portal to design customised messages, select their target audiences, schedule and send their messages and, finally, track campaign effectiveness, all in just a few clicks.

The platform offers localized and targeted customer segments, personalized messages. For e.g.:

1. A small business in Chennai is opening a new coffee café and wants to target college students from nearby campuses. Earlier they had to work with multiple partners to execute a campaign. These were only as effective, and it could not tracked for insights or execution effectiveness. With Airtel IQ Reach, this will transform. One-stop platform with self-serve that café owner canhimself access at a few clicks to send personalized messages targeted at students in and around the café location.

2. A daily needs store wants to promote an offer on umbrellas during the monsoon season to customers in its locality. The store can now send customized messages to a specific set of customers who are uniquely identified.

Airtel IQ Reach solves key challenges faced by brands in their marketing campaigns, which includes having to manage multiple vendors/partners to plan a campaign, the lack of proven methods to correctly identify the right audience and limited tracking of campaign effectiveness. Brands can measure their campaign effectiveness with real time insights and comprehensive analytics that are easily available on a centralized dashboard. With this, they can capitalize on the platform for their business growth even as they reduce their customer acquisition costs and target the right audience at the right time with the right personalized communication through the innovative Airtel IQ Reach platform.

The Airtel IQ Reach portal is now live for communications via WhatsApp and will be rolled out on SMS, voice and other channels shortly. The platform has been launched under Airtel IQ – the world’s first network-embedded Communications Platform as a Service (CPaaS).

Airtel IQ is an omni-channel cloud communications platform that unifies cloud communication and customer experience management to enable brands to engage with their customers across voice, SMS and WhatsApp channels. Airtel is the first telecom company in the world that serves as a Business Service Provider (BSP) for WhatsApp. More details here: