Virat Kohli’s Business Ventures: A Diverse Portfolio

Indian cricket star Virat Kohli has built a business portfolio that extends far beyond the cricket field. Over the years, he has invested in several industries, including fitness, sportswear, fashion, insurance, food and football. Through these investments, Kohli has moved beyond brand endorsements and taken a more active role in businesses with long-term growth potential.

His investments include companies that carry his name, businesses he has supported since their early stages and startups that have grown into larger companies. His approach reflects the growing interest among professional athletes in building business opportunities alongside their sporting careers.

Vault by Virat Kohli

In 2026, Kohli and his brother, Vikas Kohli, invested in Vault by Virat Kohli, a fitness chain. According to the supplied information, the brothers acquired a combined 28% stake in the company, with Virat holding the larger share.

Founded in 2023, Vault has reportedly attracted more than 30,000 members across 30 clubs. The company aims to expand to 50 clubs by 2026, with a particular focus on Tier III cities. These smaller cities offer opportunities for fitness businesses to reach customers who may have fewer organised gym options.

Kohli’s interest in the fitness industry began several years earlier. He invested around ₹90 crore in the Chisel gym chain, showing his interest in the growing demand for health and fitness services in India.

One8 and sportswear

Kohli entered the sportswear business with One8, a brand launched in partnership with Puma in 2017. The brand focused on sports-inspired clothing, footwear and lifestyle products.

He later sold One8 to Agilitas Sports, according to the supplied report. Kohli subsequently invested ₹40 crore for a 1.94% stake in the company. This move reflected his continued interest in the sportswear industry even after the ownership changes involving his brand.

His involvement in sports apparel has helped connect his sporting identity with products aimed at both athletes and everyday consumers.

Wrogn and fashion

Kohli has also supported Wrogn, a youth-focused fashion brand, since its early days. The brand offers casual clothing and lifestyle products aimed mainly at younger customers.

In 2020, Kohli invested ₹19.3 crore in the company, according to the supplied information. His association with Wrogn reflects his interest in fashion and the commercial opportunities available through India’s growing consumer market.

His public image and popularity among young people have also helped make him a recognised figure in the lifestyle and fashion industries.

Go Digit General Insurance

One of Kohli’s notable reported investments was in Go Digit General Insurance. In 2020, he purchased shares worth approximately ₹2 crore. When the company went public in 2024, the value of his investment was reported to have increased to around ₹8 crore.

This represented a significant increase in the reported value of his original investment. However, the final profit an investor receives depends on factors such as the shares held, their sale price, taxes and other costs.

The investment highlights Kohli’s interest in financial services, an industry that has expanded as more people in India seek insurance products.

Investment in Mobile Premier League

Kohli also invested in Galactus Funware Technology in 2019. The company owns Mobile Premier League (MPL), a gaming and esports platform.

The investment reflected his interest in technology-driven businesses and digital entertainment. Online gaming and esports have attracted attention from investors as mobile internet access and digital platforms have expanded across India.

Co-ownership of FC Goa

Kohli’s business interests also extend to football. He became a co-owner of FC Goa in 2014, alongside Jaydev Mody and Akshay Tandon.

His involvement in the football club reflects his interest in promoting the sport beyond cricket. Football clubs can generate income through sponsorships, broadcasting arrangements, ticket sales, merchandise and other commercial activities.

His association with FC Goa has also connected him with India’s professional football scene.

Investments in food and beverages

Kohli has explored the food and beverage industry through investments in emerging brands. In 2022, he invested in Rage Coffee, a company that sells coffee products.

He has also co-owned Blue Tribe with his wife, actor Anushka Sharma. Blue Tribe focuses on plant-based meat alternatives designed for consumers looking for alternatives to conventional meat products.

These investments reflect growing interest in India’s food market, where businesses are developing products for changing consumer preferences and new lifestyle choices.

A business portfolio beyond cricket

Kohli’s investments show how a successful sports career can create opportunities in several industries. Instead of relying only on playing contracts and advertising deals, athletes can build long-term financial interests by investing in companies and taking ownership stakes.

His reported portfolio covers fitness centres, sportswear, fashion, insurance, digital entertainment, football and food products. Each sector offers different opportunities, but business investments also carry risks, and their value can rise or fall over time.

Overall, Kohli’s business activities reflect his move from being primarily a sporting personality and brand ambassador to becoming an investor and business partner. As his investments develop, they may provide additional business opportunities beyond his cricket career.