Flipkart on Wednesday entered into a strategic partnership with Nokia to launch Nokia smart TVs in India. This also marks Nokia”s entry into the smart TV category in the country.
As part of the collaboration, Flipkart will leverage its understanding of the needs of Indian consumers to develop, facilitate domestic manufacturing and distribution of Nokia-branded smart TVs and manage the end-to-end go-to-market strategy.
“Today marks the start of an exciting new chapter for the Nokia brand in a new category. And where better to start than in India, where our brand has been trusted for quality, design, and reliability,” Vipul Mehrotra, Vice-President, Nokia Brand Partnerships, said in a statement.